Category Archives: marketing

Announcing Discosloth: Data-Driven Marketing

I’m excited to announce something really exciting.

An internet career wasn’t intentional. At fifteen, I accidentally got my first gig building a janky HTML website for $1300, back when being a webmaster was still a viable career.

Thirteen years later, the internet is still here. And through some periods of starvation alternating with windfalls, forty countries, a few worn-out pairs of Vans, good jobs, bad jobs, I’m somehow still here too.

I met Anya last year, and because it’s always wise to make multiple life decisions at once, we decided to quit our jobs, start a company, and get married all in the same year.

We started Discosloth because we were tired of hearing jargon while seeing no results. It’s so easy for those in the digital world to throw around a lot of buzzwords & processes and never actually do what marketing is supposed to do: make people more money.

We don’t like funnel-hacking gamification through disruptive tech.

We don’t like agile inbound marketing thought leadership.

We don’t like pivoting to customer journey growth hacks.

Corporate inefficiency, along with all the spreadsheets and processes and bullshit tedium, is exactly what we’re not. So we’ve based our entire workflow around providing clients with what they want: more money.

Marketing consulting is not a glamorous niche. We provide paid advertising management and the transparent reporting we think clients deserve. It’s actually pretty boring. But, since Anya is smarter than I am, we’ve already seen what I consider totally unexpected success in our launch.

We’re currently onboarding new clients. If your company needs help squeezing the maximum ROI out of your online advertising campaigns, give us a holler.



Organizational Marketing: Telling Stories With Faces

For the past few months I’ve been working on a book oriented towards people in nonprofit marketing. There’s a huge potential for those in the nonprofit industry to learn more about the nuts and bolts of marketing: common business principles aren’t often put to enough use in the world of nonprofits, and it would be a smart move for a lot of entities to consider integrating more sustainable practices in their operations.  Continue reading Organizational Marketing: Telling Stories With Faces