Have you ever noticed that whenever a profession is slipping out of first place, tactics get a little more desperate? Whenever something is falling out of favor, and the former experts are getting a little grey around the temples, suddenly there’s a last-ditch grab for control.
I’ve seen it in countless situations. It happened with old-school barbers. It happened with film vs digital photographers. I’m even seeing it start to happen with online marketers.
Here’s how it plays out in real life.Read More »control is bred by desperation