Why the SMMA model is fundamentally broken
This year, I have gotten more messages about one specific subject than anything else by far. On Reddit (where I engage regularly in PPC & agency related topics) I’ve gotten 41 messages this month alone…and of those, 37 of them were asking about SMMA. To be honest, even though we published Building A Successful Micro-Agency earlier this year, I hadn’t heard this specific term. So I did some in-depth research. SMMA (social media marketing agency, also called “agency in a box”) is a term used by a few gurus — where they sell courses teaching you how to make millions without any specific skills or domain expertise. This model is fundamentally broken, and the more I look into it the…