Why the SMMA model is fundamentally broken
This year, I have gotten more messages about one specific subject than anything else by far. On Reddit (where I engage regularly in PPC & agency related topics) I’ve gotten 41 messages this month alone…and of those, 37 of them were asking about SMMA. To be honest, even though we published Building A Successful Micro-Agency earlier this year, I hadn’t heard this specific term. So I did some in-depth research. SMMA (social media marketing agency, also called “agency in a box”) is a term invented by a few gurus. The term isn’t used in normal marketing circles. It was recently invented to sell courses, which purportedly teach you how to make millions without having any specific skills or domain expertise.…