Forest for the trees
Working on the internet for far too long has given me a good education in interpreting data. One of the interesting things in working in data-heavy industries is the sheer amount of data points that are made available for analysis. In our work, for a single client in an e-commerce niche, we will realistically have millions of data points at our fingertips. Every time a cursor moves, a credit card is entered, a product is purchased, an advertisement is seen, an advertisement is clicked, all of this is logged and painstakingly analyzed — for potentially every one of a million different users. It’s not difficult to gather this data. Everyone does it. What is extremely difficult is interpreting this data…