Franz Josef Glacier


My first dive into the depths of marketing was blind: born out of necessity, because you can’t be a one-trick pony these days.

I learned marketing the experiential way, which is perhaps the best way to learn it since it’s changing every year. After nearly seven years of content creation (see films!) I realized the most value can be added by making sure all those fundraising websites and ecommerce stores actually get traffic.

That’s why I co-founded Discosloth, a data-driven search engine marketing agency offering pay-per-click (PPC) advertising, analytics and reporting.

Marketing & Digital Development Articles I’ve Authored

For the past several years I’ve regularly written articles on marketing. I’ve collected them here for your reading pleasure:

Three Elements of a High-Converting Landing Page – August 8, 2017  (

Why Agile Isn’t The Answer For Your Marketing Problems – June 2, 2017 (

Let’s Iterate Away From This Agile Marketing Bullshit – April 28, 2017 (

Organization Marketing: Telling Stories With Faces – April 4, 2016 (

Barter & Trade In Developing Markets – March 26, 2016 (

Crypto’s Quest for Privacy: Elements Project Introduces Confidential Transactions – February 5, 2016 (

An Alternative to Federal “Fire Hoops”; Security Firm Accepts Bitcoin from Cannabis Industry – January 28, 2016 (

Despite Losses, Bitcoin Still Outperforms Stock Markets – January 19, 2016 (

How Societies Default to Decentralized Currency During Crises – December 30, 2015 (